A Global Pharmaceutical Company

A multinational pharmaceutical and biologics company with offices around the world. The company operates in over 100 countries and its innovative medicines are used by millions of patients worldwide.

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The innovation-driven biopharmaceutical business focuses on the discovery, development and commercialisation of prescription medicines, primarily for the treatment of cardiovascular, metabolic, respiratory, inflammation, autoimmune, oncology, infection and neuroscience diseases.

 

The Issue:

Over the past few years there have been many allegations levelled at the pharmaceutical sector about bribery and corruption. Reports from leading anti-corruption organisations have highlighted a rise in global bribery and corruption. For instance, Transparency International, a global coalition against corruption surveyed 114,000 people across 107 countries and found that more than half of respondents believe corruption has worsened in the past two years.

Companies are striving hard to root out corruption but the debate still continues over customer incentives offered by the pharmaceutical sector and it poses one of the most difficult aspects of the pharmaceutical industry for anti-bribery regulators.

 

The Key Objective:

Identify individuals within the salesforce and management with low knowledge or misunderstanding of anti-bribery and anti-corruption compliance (ABAC is becoming a necessity for the world’s pharmaceutical industry and is used as control method to prevent getting companies getting fined for breach of contract etc.

 

The Challenge:

The global pharmaceutical firm does not tolerate bribery and corruption and is committed to upholding high standards of integrity in all its business interactions.  The company’s aspiration is to conduct all its business interactions in such an ethical and responsible manner that they are seen as a leader in the industry.

The company wanted to use Cognisco’s unique approach to employee assessments to highlight those individuals who potentially presented a risk to the company of not understanding Anti-Bribery and Anti-Corruption laws (ABAC) – and ensure people at all levels in the business always act in the right way.

 

What Cognisco Provided:

Cognisco worked with the global pharmaceutical firm from 2010-2013 to roll-out an employee assessment to the sales force and management around the world, to identify any areas of misunderstanding in order to better target training and reduce any potential risks of being fined.

Working with Cognisco’s expert occupational psychologists, they devised online situational judgement assessments that examined each of the specific competencies required for each job role. By presenting a series of realistic, role-based scenarios and asking participants to indicate their view of each possible response and their level of confidence in their answer, managers were able to determine each individual’s level of competency and compliance with Anti-Bribery and Anti-Corruption laws.

 

The Outcome:

The online assessment provided succinct and accurate management reporting about the competence, understanding and confidence of the sales force and management, enabling team leaders and senior decision makers to plan and implement remedial actions including the training and interventions needed for each individual to have a clear understanding of their own development and training needs.

The assessment questions and scenarios for the sales force and management were based around a number of key topics, ranging from between nine to 15 topics depending on the group being assessed.

The global pharmaceutical firm now has a way to identify areas for them to improve on and areas of potential risk. Areas of weakness, risk or concern are now flagged immediately enabling rapid intervention.

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